The concept of convergence is not about pushing re-purposed entertainment content to multiple devices, but to enhance an experience across an entire media mix. It is what Henry Jenkins calls ‘TransMedia Story Telling’, …
Original post by feesch
The concept of convergence is not about pushing re-purposed entertainment content to multiple devices, but to enhance an experience across an entire media mix. It is what Henry Jenkins calls ‘TransMedia Story Telling’, …
Original post by feesch