Digital Asset Management (DAM) industry has splintered over the years into areas of specific focus: Media Asset Management (MAM) refers to images, audio and video. But MAM also refers to Marketing Asset Management. BAM describes DAM for brands, … Everything becomes a digital asset (file) when it comes time to use, share or distribute them. Canto Cumulus is a digital asset management system capable of handling all files and all content. Digital Asset Management 101 …