THE FUTURE OF TV ADVERTISING will probably be a lot like current state of the online advertising: aggregated advertising networks, behavioral targeting, and automated buying systems enabling small, “long-tail” advertisers to compete …
Original post by miggon
Starbucks, a company who has mastered the art of non-traditional marketing with a storefront on almost every corner, and has traditionally turned up their nose at TV advertising, is suddenly embracing the idea of mass media advertising …
Original post by Scott Werner