The complexity is likely the reason that Nielsen doesn’t plan on rolling out data from its convergence (TV and online viewing) panel until 2011. Capitalism being what it is, you’ll find upstart competitors to Nielsen who will certainly …
Archives par mot-clé : tv-networks
Lessons From TV Networks and Convergence
My last column, “How TV Networks Are Tuning in Online,” got me thinking about online video in general. It seems like everyone is creating video content, but few know all the uses for it. Using TV networks as my inspiration, …
Internet Video vs TV
I can see a convergence between the two that could give TV a longer life though. At the moment TV networks get their money from ads or subscription. They use this money to buy the rights to broadcast particular shows. …
Original post by inconnu