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Digital Asset Management Case Studies | Digital Asset Management

In June 2007, Scientific American set out to find a digital asset management system to centralize and manage rights and permissions for a significant portion of all published editorial content, including text, illustrations and photographs. … Royal Caribbean Cruises Ltd. enlisted its agency – Arnold Worldwide – to recommend a new DAM strategy, and identify other technology options that would better suit the needs of its network of agencies and affiliates. …

Original post by DigitalAssetMan

Arnold Worldwide Selects DPCI For Digital Asset Management …

These agencies and affiliates are responsible for promoting and booking vacation packages across the cruise line’s four business units, and utilizing the company’s Digital Asset Management system to create marketing campaigns.

Original post by inconnu