Choosing a name for your digital asset management system is key to a successful deployment in building user adoption internally and externally. Not all users of your DAM system will understand what “Digital Asset Management” is, …
Archives de catégorie : blog.widen.com
Marketing Digital Asset Management – Widen Premedia Services Video …
This is a case of having a DAM customer, in which Widen provides the technology and service to manage thousands of images, take advantage of Widen’s expertise in premedia services to create their digital assets for this particular campaign. … To get started, the apparel company was able to browse model shots by viewing assets from the Rock Agency online image management system and select the talent for the shoot. Digital Photography, Review and Approval …
Widen Enterprises – Digital Asset Management and Brand Consistency
In this economic climate where staffs are lean and staffs have numerous other responsibilities, DAM or brand asset management software provides Knaack corporate marketing with a safeguard. As the person responsible for the Knaack …
Widen Enterprises – Digital Media Management and Digital Asset …
The recent KMWorld article DAM takes on many roles reports “The market for digital asset management (DAM) solutions remains robust, driven by increasing demand for rich media on Web sites, for marketing materials and in technical …
Widen Enterprises – KM World Digital Asset Management Article …
Below is an excerpt from the KM World article, DAM takes on many roles by Judith Lamont, Ph.D., about UNICEF’s adoption of Widen Digital Asset Management tools and services. The full article provides three unique case studies from …
Widen Enterprises – Brand Standards and Digital Asset Management
As users of our own digital asset management tools we can control which formats are convertible and what conversion options are to be configured within our DAM SaaS application. Most of the 13 different styles have RGB (for web or print …
Marketing 2.0 – Digital Asset Management Research – Where to Start
As a digital asset management systems provider ourselves we are obviously a little bit biased, but we also realize that an enterprise DAM is not for everyone. Below are 3 top reasons, backed up with research and sources, of why people …
Widen Enterprises – Digital Asset Management Research – Where to Start
In fact, 3 of the 5 of the top CMO goals translate into the top 3 reasons why companies invest in DAM, according to digital asset management research by the Aberdeen Group. Top Priorities for CMOs and Senior Marketers in 2009: …
Ask Dr. DAM – Dear Dr. DAM: My Engineering and Construction …
We currently use another enterprise software vendor for content management and looked into the DAM plug-in but that would cost us $100K+, which is out of the question. We want a hosted digital asset management system because we don’t …
Widen Enterprises – Dear Dr. DAM: My Engineering and Construction …
We currently use another enterprise software vendor for content management and looked into the DAM plug-in but that would cost us $100K+, which is out of the question. We want a hosted digital asset management system because we don’t …
Widen Enterprises – Getting to a Digital Asset Management ROI
As I investigate new possible brands and product avenues for Widen to go down, I inevitably end up studying our current flagship product, the Media Collective Digital Asset Management system, quite a bit. … And the average person fails to find digital media over one-third of the time? How much productivity is lost there? And how much frustration is built up there? And with SaaS, hosted DAM you don’t even have to worry about maintenance, servers, etc. …
Widen Enterprises – Dear Dr. DAM: My University Has Hit a Wall …
DAM: I’m Betty, the director of marketing for a division II university. I just took a position with the U about 2 months ago and I’m leading an initiative to implement a digital asset management system by start of the semester. …
VAM & DAM – What is the best way to store videos in a Digital …
I have been asked by many potential clients as to what is the best way to store video in a digital asset management system. There are a couple different ways to answer this. « Highest res, » « high enough, » and « this is all I have. » …
Ramblings of a Mad Marketer – Level of Risk for Digital Asset …
If you are meticulous about the management of your brand, you are highly likely to use a digital asset management system to support your business branding initiatives. If you are meticulous about the management of your risk, you should be using the … Why is the DAM SaaS method less risky than the installed? I was in beautiful downtown Madison, WI at the University of Wisconsin this morning and I was inspired to communicate the risks. Check out the video: …
Widen Enterprises – Digital Asset Management Best Practices …
As a leading provider of hosted digital asset management software and services, Widen is often asked by our customers to help them define and understand “Best Practices” for implementing, maintaining and using a DAM system. …
Widen Enterprises – Dear Dr. DAM: Is an on-demand digital asset …
Good choice for pursuing an on-demand digital asset management system. Widen will even help with the DAM system rollout with promotional materials geared up for rolling out a marketing software system to the sports and entertainment …
Widen Enterprises – Dr. DAM Madlibs Week 2
Dr. DAM: I know what you’re going through and I can help you solve your problem. Here’s what I recommend you do, (RECOMMENDED ACTION). Once you’ve implemented a more effective digital asset management solution, what are you going to do? …
Ask Dr. DAM – Dear Dr. DAM: Brand Asset Management System to be …
Dear Dr. DAM: Brand Asset Management System to be the Marketing Hub. Posted Tuesday, November 18, 2008 by Dr. DAM. DEAR DR. DAM: I want a hosted digital asset management solution and I want it now. Sorry, for my candid nature, …
The Mezzanine – Storing Video in your Digital Asset Management System
When we set up digital asset management systems for our clients, they typically contain a full mix of marketing’s brand assets….images, logos, brochures, audio and video. As corporate marketing departments are adding video production …
What's the difference? Enterprise DAM vs. Single User Apps
That’s why you implement a digital asset management system. But how great would it be if you could quickly and easily know who, what, where, when and why your assets are used? Enterprise / web-based digital asset management systems are …